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Empowering 1.4 Billion Citizens: How We Built an AI-Powered Platform to Combat Delhi's Air Pollution Crisis

Pollution Free India

Written by Andy Sprague, Co-Founder, Luma Digital

Climate Tech
AI Integration
Civic Engagement
Next.js

Client

Pollution Free India

Industry

Climate Tech & Civic Engagement

Challenge

Mobilizing citizens to demand government action on Delhi's severe air pollution crisis

Solution

AI-powered civic engagement platform that generates personalized advocacy emails

The Results

Frictionless Advocacy

Users can generate and send personalized emails to government officials in under 60 seconds

AI-Powered Personalization

Every message is unique, combining real-time air quality data with user preferences to create compelling advocacy

Mobile Accessibility

Fully responsive platform ensures citizens can take action anywhere, anytime, from any device

Scalable Impact

Platform architecture designed to handle millions of users, turning individual actions into collective political pressure

The Crisis We're Fighting

Delhi faces one of the world's most severe air pollution crises. Every winter, air quality reaches hazardous levels that endanger millions of lives. Despite years of activism, government response has been slow and inconsistent.

Pollution Free India needed a way to transform public frustration into coordinated civic action. They envisioned a platform where concerned citizens could easily communicate with government officials, but creating personalized, effective advocacy messages at scale seemed impossible without significant resources.

Why Pollution Free India Partnered with Luma Digital

The Pollution Free India team came to us with a bold vision: use AI to democratize civic engagement. They needed a platform that could help anyone, regardless of writing ability or political knowledge, to send compelling, personalized messages to government officials.

We were immediately drawn to the mission's urgency and impact potential. This wasn't just another web project; it was an opportunity to give 1.4 billion people a more powerful voice in fighting for their right to breathe clean air.

What We Built

Real-Time Air Quality Integration

Live AQI (Air Quality Index) data integration that shows users the current pollution levels in Delhi, providing immediate context for why their action matters today.

AI-Powered Message Generation

Intelligent email composition that uses AI to generate personalized, compelling advocacy messages. Users can customize the tone and focus, but the AI ensures every message is articulate, respectful, and actionable.

Seamless Email Integration

One-click email sending through users' native email clients, making the advocacy process frictionless while maintaining the personal connection between citizens and officials.

Mobile-First Design

Responsive design optimized for mobile devices, recognizing that most users would access the platform from their phones while experiencing poor air quality conditions firsthand.

The Technical Challenge

The biggest challenge was balancing AI automation with authentic human voice. We needed the AI to help users articulate their concerns effectively without making messages feel generic or automated.

We implemented a sophisticated prompt engineering system that combines real-time AQI data, user-selected concerns, and rhetorical best practices to generate messages that feel personal and urgent. Each message is unique, contextual, and actionable.

Impact at Scale

The Clean Air 21 platform demonstrates how technology can amplify grassroots activism. By removing barriers to civic engagement, such as writer's block, uncertainty about what to say, and not knowing who to contact, we've created a tool that transforms passive concern into active advocacy. Every email sent represents a citizen exercising their democratic right to demand better from their government.

"Luma Digital didn't just build us a website, they built us a movement amplifier. The platform makes it incredibly easy for anyone to become an advocate, and the AI integration means every message is powerful and personal. This is civic tech done right."

Karan Kumar

Founder, Pollution Free India

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