Pollution Free India
Written by Andy Sprague, Co-Founder, Luma Digital
Pollution Free India
Climate Tech & Civic Engagement
Mobilizing citizens to demand government action on Delhi's severe air pollution crisis
AI-powered civic engagement platform that generates personalized advocacy emails
Users can generate and send personalized emails to government officials in under 60 seconds
Every message is unique, combining real-time air quality data with user preferences to create compelling advocacy
Fully responsive platform ensures citizens can take action anywhere, anytime, from any device
Platform architecture designed to handle millions of users, turning individual actions into collective political pressure
Delhi faces one of the world's most severe air pollution crises. Every winter, air quality reaches hazardous levels that endanger millions of lives. Despite years of activism, government response has been slow and inconsistent.
Pollution Free India needed a way to transform public frustration into coordinated civic action. They envisioned a platform where concerned citizens could easily communicate with government officials, but creating personalized, effective advocacy messages at scale seemed impossible without significant resources.
The Pollution Free India team came to us with a bold vision: use AI to democratize civic engagement. They needed a platform that could help anyone, regardless of writing ability or political knowledge, to send compelling, personalized messages to government officials.
We were immediately drawn to the mission's urgency and impact potential. This wasn't just another web project; it was an opportunity to give 1.4 billion people a more powerful voice in fighting for their right to breathe clean air.
Live AQI (Air Quality Index) data integration that shows users the current pollution levels in Delhi, providing immediate context for why their action matters today.
Intelligent email composition that uses AI to generate personalized, compelling advocacy messages. Users can customize the tone and focus, but the AI ensures every message is articulate, respectful, and actionable.
One-click email sending through users' native email clients, making the advocacy process frictionless while maintaining the personal connection between citizens and officials.
Responsive design optimized for mobile devices, recognizing that most users would access the platform from their phones while experiencing poor air quality conditions firsthand.
The biggest challenge was balancing AI automation with authentic human voice. We needed the AI to help users articulate their concerns effectively without making messages feel generic or automated.
We implemented a sophisticated prompt engineering system that combines real-time AQI data, user-selected concerns, and rhetorical best practices to generate messages that feel personal and urgent. Each message is unique, contextual, and actionable.
The Clean Air 21 platform demonstrates how technology can amplify grassroots activism. By removing barriers to civic engagement, such as writer's block, uncertainty about what to say, and not knowing who to contact, we've created a tool that transforms passive concern into active advocacy. Every email sent represents a citizen exercising their democratic right to demand better from their government.
"Luma Digital didn't just build us a website, they built us a movement amplifier. The platform makes it incredibly easy for anyone to become an advocate, and the AI integration means every message is powerful and personal. This is civic tech done right."
Karan Kumar
Founder, Pollution Free India
Let's discuss how we can help you achieve similar results.
